ALEONA LUND
WORK
SHOP
ABOUT
Aleona Lund is a multidisiciplinary designer based in Minnesota with over 5 years of agency experience. Aleona places her main focus on illustration work, branding, photography, social media, advertising and marketing.
SERVICES
BRANDING & IDENTITY
Logo & Identity • Style Guide • Packaging
• Art Direction • Design Research
ILLUSTRATIONS
& ICONOGRAPHY
Editorial Illustrations • Landscape Illustrations • Character Design • Infographics
Building a brand visually always starts with a logo. When collaborating together we’ll hone in on a concept that is both eye-catching and represents the brand’s value and purpose. I can provide services from logo design, to a full identity system, which entails typography styles, colour palettes, brand elements, photography, etc. Along with developing application rules to how the identity would live in a physical and digital environment.
From vector to raster illustration styles, I have the skills to produce a series of illustrations that have a very stand out and permanent use, such as book illustrations, packaging design, and poster art. I develop illustrations and iconography sets that would serve as visual communication for a brand.
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WEBSITE
DESIGN
Wireframing • UI & UX Design • Prototyping • Development
If you are looking for a new website with a brand roll out, or need a refresher for your current website, I have experience working with custom website builders such as Webflow, and/or could provide design and set up sites, such as Shopify, SquareSpace or Wix.
SOCIAL MEDIA CONTENT
Product Photography • Retouch Photo editing • Campaign Strategy
With social media and branding it is always key to keep consistent engagement with your platforms. I provide guidance with developing a social media guideline, and creating content that is impactful and will help communicate the brand’s goals and services.
PROCESS
Every project is going to be different, but this is the usual structure that I like to follow for best practices.
01
02
RESEARCH
Understand the client’s goals and objectives of the project. Along with developing mood boards based off of the client’s vision.
CONCEPT
Use the research and develop 2-3 rough concepts. Then review with the client to finalize a direction.
03
04
05
DESIGN
The designing and production phase, where all the assets are developed or prototyped to be reviewed by the client.
REVIEW
Back and forth feedback with the client regarding design or copy changes before the finalization of the assets. Up to 2-3 versions of proofs.
FINALIZE
Once the project is approved, all the assets will be finalized, files packaged up and sent off to the client. Continuing support is always an option.